If you create the model from scratch in REVIT or Sketchup and you export to Lumion or lumen RT or Unity or what not, you know how to prepare your model to make it work on those engines but that is not always the case. This is not true, because the way a designer/Architect works in Sketchup or REVIT is not to make a rendering, he/she is concern of other issues and this create inconsistent geometry, materials and coplanar faces un-weld vertex and many other problems as Scott mentioned. That's just publicity, it is just like the dream BIMTOPIA from autodesk, that you can export a REVIT model in to 3dMax click render and there you ave it, a photorealistic render in no time. If it takes 10-20 times less to create one movie presentation, that is a hell lot of money. But the reality is that a lot of people here deal in high-end rendering, which Lumion (in its current state) can't deliver on. If cost were the only factor involved, you'd be absolutely right, and certainly for "budget" practices that focus on that side of the market, it is certainly a massively cost effective time-saver. Isn't that pretty much what makes you loose or win a job? So the ultimate question: Have anybody tested Lumion 4.5 yet, and how good is it actually? If a movie can be made for the cost of $5k instead of $10k, or $10k instead of $20k to make the difference bigger. I myself use vray, but we all need to be on the alert to make sure we are adapting to the "new" markets. But I mean, take a look at the setup from their marketing videos, if it takes 10-20 times less to create one movie presentation, that is a hell lot of money. I have also noticed that people tend to say that since clients are used to see v-ray renderings, they can't show Lumion-results.
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